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Founded by 2 German Businessmen in 2002, amidst a major economic recession in Asia and increased numbers of corporate insolvencies worldwide. |
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The vision of the founders was to create a vehicle that could assist in particular small and medium size enterprises (SMEs) from Germany and other European countries to introduce and market products in Asia without incurring substantial costs for the setting up of operations and the establishment of a suitable distribution and sales network from scratch. |
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Depending on the market and the circumstances, EABM may act as a distributor or as an intermediary and coordinator. |
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The company operates on a regional basis through a network of business associates who are engaged on a project basis as and when they are needed. |
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EABM’s success recipe lies in a stringent cost management and control of overheads - because of their low overheads EABM and its business associates can market products in several countries with a significantly lower mark-up for commission than other marketing and distribution companies. |
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Cost savings help foreign companies to remain competitive in an increasingly difficult economic environment in many Asian markets that is largely characterized by a constant influx of low-cost products from mainland China. |
